Zara Larsson

After generating billions of streams, earning a bevy of multiplatinum certifications, and attracting an ardent global fan base, you’ve most definitely heard Zara Larsson. However, it’s time to really get to know her. The Sweden-born 21st century pop powerhouse continues to deliver clever and catchy smashes boosted by her razor-sharp wit, keen intelligence, and incredible knack for a hook. Now, she fearlessly opens up like never before on her blockbuster 2023 third full-length offering and first album for her own Sommer House in partnership with Epic Records. “It’s really scary to make stuff and put it out there for people to have their opinions about,” she admits. “I’m actually so proud of what I’m doing. I’m letting people get to know the real and raw me.” As a kid, Zara grinded out of her native Sweden, achieving national success, building a fanbase, and honing her skills. In 2016, she asserted herself on the global stage as a vivid songwriter, vibrant voice, and vital force of nature. Leaving her imprint on pop, her platinum 2017 full-length, So Good, emerged as a phenomenon, becoming the “second-most-streamed debut on Spotify by a female artist ever.” Meanwhile, she consistently connected with listeners via the likes of the triple-platinum “Never Forget You” with MNEK and the platinum hits—“Lush Life,” “Ain’t My Fault,” and “Symphony” with Clean Bandit. Now a globally recognized superstar, she has notably collected trophies at the Swedish Grammy Awards, Nickelodeon Kids’ Choice Awards, and MTV EMAs. 2021 saw her release Poster Girl powered by “Ruin My Life,” “Wow,” and “Talk About Love” [feat. Young Thug]. Of the latter, HYPEBEAST proclaimed, “the energetic cut hears the pop artist on the same wavelength with the YSL Records head.” Along the way, she also collaborated with everyone from David Guetta and Kygo to Tyga, Ty Dolla $ign, and Sabrina Carpenter. She’s the rare phenomenon who can perform at the Nobel Peace Prize Concert and virtually in Roblox, while earning the title of “cheeky feminist-next-door” from Teen Vogue. During 2022, she only maintained her momentum by teaming up with Alesso on “Words,” reeling in hundreds of millions of streams. Now, she ignites the next era with the sassy single “Can’t Tame Her.” She tempers a shimmering disco bounce with a message meant to empower and a promise that, “You can’t tame her.” In the end, Zara will let you know exactly who she is on this new music and much more to come. She leaves off, “My personality is such an important part of my artistry and now I’m letting it all come through. I’ve always been such a showgirl—I love the sparkle, the glitter, the fluff and the lights. But it’s also time to get to know me.”

 

26.10.2023