Two years after breaking TikTok with her slinky hit “Late to the party,” rapidly rising alt-pop confessionalist Emei has fallen down her own rabbit hole and undergone a metamorphosis. Following the release of her previous widely embraced projects, „End of an Era’, and „Scatterbrain”, a challenging period of writer's block and creative renewal has brought the Los Angeles-based songwriter to return with her most ambitious, and intimate, offering yet. 

RABBITHOLE, her glossy, high-octane third EP, is a journey within a journey, thematically traipsing through the darkest depths of her psyche, touching on anxiety, insecurity, and madness with hyper-relatable lyricism, wit, and perspective. But its creation was also transformative as it ushered in a blossoming artistic era for the singer. Loosely inspired by the classic bildungsroman Alice In Wonderland, it’s her first-ever concept project. “I spent the past year or two really developing and figuring out my sound, the visuals,” she says. “On the career side of things, [RABBITHOLE] feels very much like a project that I had to go through. It’s Emei 2.0. It reflects this period of growing up and becoming the person that I'm supposed to be.”

27.09.2024